Rhianna Cruz

Rihanna Cruz, a producer for Switched On Pop, shares her insights into the recent rap beef between Kendrick Lamar and Drake. She discusses how this rivalry revitalized interest in hip-hop. The conversation delves into Kendrick's controversial statement that the genre might need to 'die' and examines the impact of mumble rap and mainstream challenges. There’s also a focus on the rising influence of women in hip-hop and how current artists are reshaping the sound, showcasing the genre's resilience and evolution in the face of commercialism.