Reva Pellerin

Reva Pellerin, an enterprise account manager at Vidyard with over 13 years of B2B experience, shares crucial insights for top-performing account managers. She emphasizes the shift from simple renewals to actively growing client relationships. Key strategies include leveraging existing accounts for new opportunities and maintaining consistent engagement. Reva introduces the 'compliment sandwich' technique for effective communication and highlights the importance of empathy and trust in fostering long-term customer relationships.