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Renie Anderson
Chief Revenue Officer for the NFL. She leads the NFL's revenue-generating efforts, including sponsorships, media sales, and consumer products.
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Apr 24, 2025
• 25min
NFL's Christine Dorfler & Renie Anderson 4/24/25
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Christine Dorfler, the Chief Financial Officer of the NFL, and Renie Anderson, the Chief Revenue Officer, share insights on the NFL Draft's evolution and its role in boosting fan engagement. They discuss the league's ambitious $25 billion revenue goal for 2027 amid global uncertainties. The conversation dives into expanding the NFL's international reach and the growing popularity of flag football, which is set to include in the Olympics. They also explore how evolving merchandising and media strategies will shape the league's future.
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