Renee Cohen
Vice President of Marketing and Operating Partner at Norwest Venture Partners
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May 10, 2024 • 51min
The Death of the MQL with Renee Cohen
Join Renee Cohen, VP of Marketing at Norwest Venture Partners, as she discusses the evolution of lead generation in B2B SaaS companies, the death of the MQL, and the integration of inbound and outbound strategies. Key topics include account-based marketing, intent data, lead scoring practices, efficient lead routing, and creating target account lists for cold calling.
