Rembrand Koning

In this engaging discussion, Harvard Business School professor Rembrand Koning dives into Thinx's trailblazing journey in the feminine care market. He sheds light on the challenges posed by longstanding taboos surrounding menstruation that stifle innovation. Thinx's bold marketing flips stigma into an asset and promotes empowering women through groundbreaking products. Koning emphasizes the necessity of diversity in decision-making and highlights how changing cultural perceptions can open doors for new business strategies in neglected markets.