Regina Lee Blaszczyk

Regina Lee Blaszczyk and David Suisman discuss their book, Capitalism and the Senses, exploring how capitalism has impacted sensory experiences. They focus on topics such as the manipulation of taste in the food industry and the engineering of artificial fabrics. The podcast highlights the resistance of the senses to market control and establishes their importance in the history of capitalism. Additionally, they explore the role of whiskey consumption in male sociality and masculinity during the 1950s and the failure of supersonic aviation in the US. The marketing strategy implemented by Hilton hotels for female consumers is also discussed, along with the history of music in the US military.