Join Reggie Fils-Aimé, the former president of Nintendo of America, as he shares insights from his groundbreaking tenure. He reveals the intense debate on whether to bundle Wii Sports with the Wii console, a decision that drastically impacted sales despite initial revenue sacrifices. Reggie explains how strategic marketing and understanding consumer behavior drove the Wii's success. Delve into the concept of innovation through familiarity, and discover how these decisions reshaped the gaming landscape for years to come.