Reed Smith

Chief Consumer Officer at Ardent Health overseeing consumer-facing functions including marketing, communications, contact centers and consumer technology, focused on reducing friction in the patient journey and improving consumer-centered healthcare experiences.

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Nov 7, 2025 • 14min

Reed Smith, Chief Consumer Officer at Ardent Health

Reed Smith, Chief Consumer Officer at Ardent Health, shares insights from over 25 years in healthcare. He emphasizes the importance of reducing friction in the patient journey and balancing innovative technologies with practical solutions. Reed discusses the need for a solution mindset to tackle industry challenges, highlighting investments in mobile-friendly billing and online scheduling to enhance patient experience. He also predicts growth in virtual care and wearable tech while reflecting on the need for purposeful leadership to support team wellbeing.

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