Rebecca Shostak, founder of FloDesk.com, transformed a design background into a thriving email marketing tool, reaching $12 million in revenue in under 18 months. She shares insights on the powerful impact of community building and effective affiliate marketing strategies that drove user growth. Rebecca emphasizes the importance of understanding customer needs and minimizing reliance on traditional sales teams. With 80,000 subscribers, her approach to product development and customer feedback has paved the way for ambitious growth targets.