Rebecca Price

Rebecca Price, co-founder of Frank Bright & Abel and a B2B communications expert, discusses the urgent need for a strong Employer Brand in today's competitive landscape. She highlights how this branding is crucial for recruitment and retention, proving that it's a hard strategic necessity, not just a soft issue. With insights from the legal sector, Rebecca emphasizes the importance of collaboration and generational diversity in shaping a cohesive identity. Her strategic advice showcases how a well-defined Employer Brand can create institutional strength and adaptability.