Rebecca Pilkington

Rebecca Pilkington, Head of PPC at Exposure Ninja, delves into Google's AI Max for Search, a game-changer in PPC advertising. She shares how brands like L'Oréal have doubled conversions while cutting costs, emphasizing that AI Max enhances human expertise, rather than replaces it. The discussion covers implementation strategies for varying business sizes and the importance of cross-channel integration. With real client insights, Rebecca reveals that effective campaign management requires a symbiotic relationship between AI and human oversight, urging marketers to adapt swiftly.

Join Rebecca Pilkington, Head of PPC at Exposure Ninja, as she unpacks Google's Creator Partnership Hub, a game-changer for managing YouTube influencer collaborations. Discover how this new tool streamlines workflows and offers deep insights into audience data, previously unattainable. The conversation also dives into the evolving landscape of influencer marketing, the importance of trust in campaigns, and innovative strategies for partnering with smaller influencers to maximize engagement. Perfect for marketers navigating the digital space!