Rebecca Oliver-Mooney

Rebecca Oliver-Mooney, a key figure at Co-op and advocate for women in the drinks industry through the 'Raising the Glass' initiative, shares insights on retail dynamics. She emphasizes that retailers crave compelling stories, not just data, to drive brand success. Discussing the balance between rapid growth and sustainability, she explains how understanding consumers is vital for crafting impactful narratives. With a focus on supporting challenger brands, Rebecca encourages fostering connections and reframing challenges as opportunities for growth in the food and beverage sector.