Rebecca Cafiero, the founder of Pitch Club, shares her expertise in media visibility and public relations. She dives into how to effectively pitch yourself as a podcast guest and leverage press releases for maximum impact. Cafiero discusses the types of businesses that should invest in PR and explains her framework for boosting credibility and revenue. Listeners will gain insights on storytelling, the importance of mentorship, and strategies for finding power partners, all aimed at elevating their business presence and audience engagement.