Reagan Mackrill, the creative genius behind G'Day Frank, shares his insights on forging a standout brand identity. He discusses how strategic color choices can captivate audiences and create emotional connections. Frank emphasizes the importance of being distinct, even in traditional markets, and introduces the concept of the 'thumb test' for brand recognition. He also challenges misconceptions about branding, clarifying that it's much more than just a logo. This conversation is packed with practical tips to help brands flourish in a competitive landscape.