Edo and Ross, founders of Blockade, discuss their background in Israeli cyber intelligence units and their expertise in cybersecurity. They highlight the importance of protecting web3 customers and fostering a customer-first culture. They also delve into the motivations and origins of attackers in the crypto ecosystem, emphasizing the need for a defensive approach. Blockade's culture is centered around quality work and product development, prioritizing security partners early on. They explore the role of block IT engineers in tracking attack groups and defending crypto users. The chapter also examines bug bounties and security audits in crypto security, emphasizing proactive measures and running internal attack scenarios.