Ray Zhang

Founder and CEO of Atria, an ad creative intelligence platform that helps brands and agencies optimize and generate image and video ads; former TikTok product manager who pivoted his company to focus on AI-driven creative intelligence.

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Jan 8, 2026 • 54min

Building AI Ads with Ray Jang (Atria) | EP115

Ray Zhang, the Founder and CEO of Atria, a cutting-edge ad creative intelligence platform, shares his insights on the evolving landscape of AI in advertising. He discusses his pivot from TikTok to Atria, emphasizing the importance of craft-driven professionals in an AI-first world. The conversation dives into how AI reshapes careers, enhances creative processes, and aids brands with tailored ad strategies. Ray also highlights common pitfalls in AI adoption and the need for adaptive planning in a rapidly changing tech environment.

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