Ray Rike

Founder and Chief Evangelism Officer of Benchmarkit and a metrics-focused B2B SaaS advisor, known for work on SaaS metrics standards and benchmarking marketing and pipeline performance.

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Dec 8, 2025 • 56min

Escaping B2B SaaS Dashboard Hell with Ray Rike & Dave Kellogg - Ep 70

Ray Rike, Founder of Benchmarkit and a B2B SaaS metrics guru, joins industry veteran Dave Kellogg, co-host of The Metrics Brothers podcast, to tackle the frustrations of B2B SaaS metrics. They discuss overcoming dashboard chaos and the pipeline crisis, emphasizing the importance of a unified metrics framework. Ray reveals his method for calculating Marketing CAC, while Dave shares his disdain for certain SaaS metrics. The duo advocates for branding investment and answer engine optimization as keys to thriving in the AI-driven era.

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