Ray Cao, Global Head of Monetization Product Strategy at TikTok, shares insights from his journey at Google and TikTok. He discusses TikTok's unique culture that emphasizes 'context, not control,' and how it shapes product development. Ray explains the importance of hiring quality individuals and adapting content for diverse markets. He highlights successful strategies for creators and businesses on TikTok, advocating for authenticity and creativity. The conversation also touches on collaboration among teams to drive innovation and the lessons learned from rapid growth.
