Rawdon Glover
Managing Director of Jaguar. Spearheading the relaunch of the Jaguar brand, focusing on electric vehicles and a younger demographic.
Best podcasts with Rawdon Glover
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6 snips
Aug 6, 2025 • 49min
Jaguar relaunch - genius or marketing madness with Rawdon Glover, Jaguar MD
Rawdon Glover, Managing Director of Jaguar, leads the charge in the brand's electrifying relaunch aimed at a younger audience. He discusses the bold decision to pause sales and completely redesign Jaguar amidst shifting consumer demographics. Rawdon dives into the visceral reactions sparked by the launch video and the brand's commitment to innovate in the age of electrification. He shares insights on maintaining brand integrity while embracing modern design and the excitement surrounding Jaguar's partnership with Waymo.
Jun 2, 2025 • 41min
Inside Story Behind Jaguar’s Unapologetic Relaunch & What Happens Next...|Fully Charged Show Podcast
Rawdon Glover, Managing Director of Jaguar, unveils the audacious rebranding strategy that aims to reposition Jaguar as a leader in the all-electric luxury vehicle market. He shares insights on the halted UK car sales and introduces the striking Type 00 concept. Glover discusses the backlash from traditional fans and the bold marketing strategy that sparked debate, while emphasizing the importance of daring creativity in changing automotive identity. He stresses that Jaguar isn’t trying to please everyone, showcasing a future-focused vision for the iconic brand.
