Rawdon Glover

Rawdon Glover, Managing Director of Jaguar, unveils the audacious rebranding strategy that aims to reposition Jaguar as a leader in the all-electric luxury vehicle market. He shares insights on the halted UK car sales and introduces the striking Type 00 concept. Glover discusses the backlash from traditional fans and the bold marketing strategy that sparked debate, while emphasizing the importance of daring creativity in changing automotive identity. He stresses that Jaguar isn’t trying to please everyone, showcasing a future-focused vision for the iconic brand.