Ravi Shankar Mallavarapu
Former Chief Growth Officer at AirAsia
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Oct 4, 2023 • 41min
Key Pillars of Modern Airline Digital Marketing [Learning from Former Chief Growth Officer at AirAsia]
Former Chief Growth Officer at AirAsia, Ravi Shankar Mallavarapu, discusses lessons learned in transforming AirAsia's digital marketing team. He also talks about his global branding campaign with Eric Cantona and the challenges of measuring its impact. The podcast also touches on the intersection of AI and marketing.
