Rani Al Hajji, a seasoned global executive in fast-moving consumer goods, shares insightful strategies for enhancing innovation through agility. He discusses the pitfalls of traditional product management that stifles creativity and emphasizes the need for cultural change within organizations. Rani highlights the importance of empathy and understanding consumer needs for effective product development. His unique experiences, like crafting a toothpaste concept for Chinese Valentine's Day, demonstrate how agile methods can transform marketing approaches in diverse markets.