Raney-Aronson Rath

Raney Aronson-Rath is the Executive Producer of Frontline and Editor-in-Chief of Documentaries at GBH, known for spearheading its digital transformation. In this discussion, she emphasizes that public media must adapt by utilizing platforms like YouTube to thrive and attract younger audiences. Raney highlights how YouTube extends reach without replacing traditional broadcasting. She also outlines Frontline's innovative strategies, including simultaneous releases and a focus on global distribution to ensure impactful storytelling amidst a struggling media landscape.