In this episode, Randy Niewind, President of Randy's Cabinets and Woodworks, shares his secrets to effective upselling in the woodworking business. He discusses how to identify lucrative upselling opportunities and craft compelling offers. The conversation dives into the power of building trust with clients, particularly in high-end construction, and offers valuable insights on navigating rural deliveries. From personal anecdotes to transformative networking, Randy inspires listeners to grow their businesses while enhancing customer relationships.