Randy Nichols

Join Randy Nichols, artist manager and CEO of Force Media Management, as he dives deep into the murky waters of ticketing strategies and scalping. He shares wild tales from scalper chat rooms and even infiltrated a Ticket Scalpers Convention! The conversation also tackles the illusion of the 'super fan' and the evolving landscape of live music, emphasizing the need for transparency and innovative tools to benefit both artists and audiences. Plus, discover how data and technology are reshaping merchandise management and fan engagement.

Randy Nichols, a music industry advocate, dives into the broken ticketing system with a critical lens. He discusses his activism with NITO, pushing for fair pricing and transparency in ticket sales. The conversation reveals how Ticketmaster maintains its dominance and exposes the dark realities of scalping and lobbying. Randy shares insights on potential reforms like ID-based ticketing and the need for stricter legislation to protect both artists and fans from exploitative practices, all while encouraging a fan-first approach to pricing.

Randy Nichols, a music industry innovator and live ticketing advocate, brings vital insights on unfair practices in the live ticketing sector. He discusses the troubling influence of bots and ticket scalpers, urging for direct communication with policymakers to combat these issues. The conversation also highlights Live Nation's business practices, raising antitrust concerns and exploring the economic challenges faced by independent venues. Finally, they touch on the shifting landscape of music touring and the importance of legislative support for artists.