Randall Rothenberg

CEO Emeritus of the IAB, offering insights into the history and evolution of the digital advertising industry.

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Oct 25, 2024 • 42min

Episode 95: Randall Rothenberg, former head of the IAB

Randall Rothenberg, CEO Emeritus of the IAB, shares his extensive knowledge on the digital advertising industry's evolution. He discusses pivotal moments like Google's acquisition of DoubleClick and the ongoing debates around privacy regulations. Rothenberg also addresses the complexities of corporate interests in policymaking, alongside the challenges traditional media faces against tech giants. Plus, he highlights Spotify's transformation into a multimedia powerhouse and the rise of retail media networks that are reshaping advertising strategies today.