Steve Miller, Chair of the ISM Services PMI, discusses recent modest growth in the U.S. services sector and its implications for the economy. Randal Williams, Bloomberg U.S. Sports Business Reporter, highlights how NFL ownership is shifting from families to institutional investors. The conversation dives into the booming popularity of women's soccer, with insights on the National Women's Soccer League and its international appeal. Discussions also explore the evolving landscape of college sports and the influence of new regulations on athlete branding.