In this engaging discussion, Ran Mo, Founder and CEO of Proxima and former EA executive, shares insights from his successful game 'Suck Up!', where players charm AI citizens to gain entry into their homes. He delves into the fusion of AI and user-generated content (UGC), revealing the potential for enhancing player engagement. Ran discusses the evolving challenges of game development, the importance of grassroots marketing, and the innovative strategies needed to navigate today's gaming landscape, stressing the value of creativity and humor.
