Ramsey McGrory

Ramsey McGrory, President of Prisma at MediaOcean, dives into the evolution of the advertising infrastructure. He discusses how recent acquisitions, like Innovid, reshape media planning and verification in a fragmented ecosystem. Ramsey highlights the critical role of AI in optimizing ad serving and the move towards integrated platforms. He sheds light on the challenges of buy-side ad servers and the necessity of transparency, revealing how Prisma aims to revolutionize TV advertising by blending linear and digital workflows.