Rajesh Naidu

Wen Wen Han, Founder and CEO of the Short Drama Alliance, and Rajesh Naidu, entertainment reporter at The Economic Times, dive into the booming world of microdramas. Wen explores the inception of China's duanju, revealing its $7 billion market and innovative ad models. Rajesh discusses India's rapidly growing scene, identifying key players like Cuckoo TV. They also tackle localization strategies, audience demographics, and the potential for a market consolidation, suggesting that microdrama could redefine global storytelling.

Join Rajesh Naidu, ET's film business reporter, and veteran distributor Suniel Wadhwa, along with producer Vikram Malhotra, as they navigate Bollywood's current crisis. Discover why over 40 big-budget films have been shelved, despite the post-pandemic bounce. They delve into rising star fees, weak scripts, and shifting audience preferences towards OTT platforms. The trio also discusses innovative budget approaches and the need for consolidation in the industry to adapt and thrive in this new landscape.

Rajesh Naidu, an entertainment expert from ET, joins Anushree Rauta, a media and entertainment partner, and Amit Sharma, an entertainment head at Miraj Group. They dive into the heated clash between PVR Inox and Maddock Films over the abrupt shift of 'Bhulchuk Maf' to OTT, igniting debate over film distribution contracts. The guests discuss the seismic changes in the industry, from dwindling theatrical windows to the rising dominance of digital platforms, raising critical questions about the future of cinema and film revenue.