Rajeev Nair

Rajeev Nair, Co-Founder and Chief Product Officer at Lifesight, shares insights on the future of marketing measurement. He advocates for a unified approach that combines multi-touch attribution, incrementality, and causal AI to uncover real driver insights. Rajeev dismantles traditional attribution myths, emphasizing that clarity beats correlation. By innovating a system beyond simple dashboards, he reveals the challenges marketers face with sparse data and tests. His work paves the way for improved decision-making and effective marketing strategies.