Raj Lulla

Many artists don't believe they're competent at business or feel thinking about their art as a business might cheapen it. But whether you're an author, painter, musician or produce any other type of creative work, without steady cash flow, it's nearly impossible to get your work in front of the world. It's only when you think of your art as a product you sell that you can truly market and get in front of the right audience.   In today's coaching conversation, Donald Miller talks with Raj Lulla, an up-and-coming novelist trying to figure out how to best market and sell his upcoming book. If you are an artist, want to become an artist, or know of an artist struggling to get their name out there and create art for a living, you're going to love today's coaching conversation.   Find out more about Raj Lulla and his upcoming book The Caring House at RajLulla.com.   --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com   HIRE A STORYBRAND CERTIFIED GUIDE TO CLARIFY YOUR MARKETING: ClarifyYourMessage.com   TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple  

You should always begin your customer's story by identifying what they want then define their problem to spark interest in how you can help them overcome that problem. Next, reveal yourself as their guide by expressing empathy and demonstrating authority. Now is the time to ask your customer for a commitment to buy your product however that won’t happen unless you have a clear and simple plan for them to follow.   This week, J.J. and April unpack Plan section of the StoryBrand framework and show you how to:    -Build a great three step plan, no matter your business, giving your customer a clear path to buying from you   -Use specific language in your marketing to activate your customer to make a commitment to buy   -Clearly show your customer how buying your product will make their life better   April also talks with Raj Lulla, one of our amazing StoryBrand Certified Marketing Guides, who shares how he turned his client’s confusing and complicated multi-step plan into three easy-to-follow steps that immediately lead to an increase in sales! Contact StoryBrand Certified Guide Raj Lulla directly at ClarifyYourMessage.com/Fruitful    --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.   Our StoryBrand certified marketing guides, like Raj Lulla, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.   Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.