
Raffaella Cerriello
Senior Lecturer in Business Information Systems at the University of Sydney with expertise in the economics, regulation, and societal impacts of digital platforms and AI.
Best podcasts with Raffaella Cerriello
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Feb 3, 2026 • 17min
How will advertising in ChatGPT affect users?
Raffaella Cerriello, Senior Lecturer in Business Information Systems specializing in platform economics and AI impacts. She explains why AI firms chase ad revenue, how chatbots collect deeper personal data, and why conversational ads could be more persuasive and risky. She also discusses challenges in keeping ads separate, threats to trust, and regulatory options to protect users.


