Rafael Illisha

Co-founder and CEO of GoPuff, a leading quick commerce company delivering daily essentials. He has scaled the company significantly and raised substantial funding.

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Nov 2, 2022 • 43min

20VC: The GoPuff Memo: Why 10-15 Minute Delivery is an Unsustainable Model, The Plan to Make GoPuff Profitable by 2024, Mistakes Made in Europe and What the Europe Plan Should Have Been and What Does Quick Commerce Look Like in 5 Years with Rafael Illisha

Rafael Illishayev, Co-founder and CEO of GoPuff, discusses his journey from student to leading a billion-dollar enterprise delivering essentials. He shares insights on the challenges of quick commerce, arguing that 10-15 minute delivery is unsustainable. Rafael outlines GoPuff's strategic shift towards profitability by 2024 and reflects on past mistakes in expanding to Europe. He also predicts the future of quick commerce, emphasizing the need for operational efficiency and solid customer retention strategies to thrive in a competitive market.

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