James Hicks, CEO of Final Boss Sour, creates healthier sour candies with a fun gaming twist, exploring marketing innovations and the future of commerce. Rae Lambert, CEO of River, shares insights on building community through local events and effective software tools. They discuss the impact of TikTok on influencer strategies, delve into engaging product launches, and examine the changing dynamics of consumer trust in brands. Get ready to learn about the intersection of candy, community, and modern retail!
