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Rachit Kataria

Co-founder of Centralize, a deal collaboration platform that helps visualize relationship networks in sales.

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Apr 3, 2025 • 22min

SPOTLIGHT: How to Master Multi-Threading in Complex Sales

Rachit Kataria and William Wang, co-founders of Centralize, discuss strategies for mastering multi-threading in complex sales. They reveal why winning deals hinges on individual connections rather than just account levels. The duo dives into common challenges sales teams face and advocates for visualizing relationship networks to identify stakeholder gaps. Uncovering ways to leverage connections to engage decision-makers, they emphasize creating meaningful moments in sales and adapting strategies to meet evolving customer needs in the AI-driven landscape.