Rachel Wolff, a Retail Analyst at EMARKETER, joins the discussion to unveil Amazon's new 'Buy for Me' feature and its potential to enhance customer engagement. The team dives into innovative CTV ads that may drive growth amidst turbulent market conditions. They also shed light on how current tariffs could impact Amazon's advertising budgets and pricing strategies. With insights into Amazon’s use of AI and future revenue projections, this conversation explores the intersection of retail, advertising, and economic challenges.
