Rachel Warren

Guest contributor with coverage of retail and e-commerce who discusses opportunities and risks from OpenAI's shopping feature and implications for payment processors and traditional retailers.

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Oct 1, 2025 • 26min

Winners & Losers from ChatGPT’s Shopping Launch

Lou Whiteman, a retail and tech trends analyst known for his data-driven insights, and Rachel Warren, an expert in retail and e-commerce coverage, dive into the implications of OpenAI's new shopping feature. They explore how agentic shopping could disrupt giants like Amazon and Google while benefiting platforms like Shopify and Etsy. The duo discusses the potential learning curve for consumers adapting to AI-driven shopping and examines whether this innovation could render traditional advertising obsolete.

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