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Rachel Vares
Director of Brand Marketing, Advertising and Content at CIBC with an agency background; leads brand strategy and campaigns to drive consideration and authentic client storytelling.
Best podcasts with Rachel Vares
Ranked by the Snipd community
Nov 13, 2025
• 36min
127. How collaboration between insights and marketing fueled CIBC’s most authentic brand campaign yet
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Erin Cohen, Senior Director of Consumer Insights and Intelligence at CIBC, and Rachel Vares, Director of Brand Marketing, share their extensive backgrounds in consumer sentiment and storytelling. They discuss how deep insights turned financial uncertainty into a campaign rooted in trust. Interesting anecdotes about sourcing authentic client stories and the challenges faced during production reveal the importance of collaboration. They also touch on understanding Gen Z's unique financial needs and offer valuable tips for successful insights-marketing partnerships.
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