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Rachel Truair
CMO at Simpro Software, experienced in embedding AI within marketing organizations. Focuses on optimizing workflows and building better customer personas using AI tools.
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8 snips
Jul 2, 2025
• 37min
Leading an AI-First Marketing Org
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In this insightful discussion, Rachel Truair, CMO at Simpro Software and a pioneer in embedding AI in marketing, shares her journey from AI experimentation to full operational integration. She highlights the cultural shifts necessary for teams to embrace AI as a key partner. Topics include using AI to automate workflows, enhance customer personas with digital twins, and drive data-driven marketing strategies. Rachel offers practical examples on leveraging AI for targeted campaigns and improving efficiency, showcasing its transformative impact on marketing practices.
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