Rachel Thornton

Chief Marketing Officer at Adobe Enterprise focused on marketing strategy, AI adoption for CMOs, and bridging marketing with CIO-led data foundations.

Best podcasts with Rachel Thornton

Ranked by the Snipd community

Oct 28, 2025 • 43min

On the Ground at Adobe MAX 2025 | Oct 28, 2025

In a fascinating discussion, Rachel Thornton, Adobe's CMO, highlights CMOs' shift from SEO to LLMs and the importance of AI in marketing. Varun Parmar introduces Gen Studio as a revolutionary content supply chain solution, while Hannah Elsakr explains Firefly Foundry's deep tuning services for customized enterprise AI. Grant Owens emphasizes the transformative power of AI in advertising strategy, urging brands to embrace diverse content platforms. Val Carlson discusses the integration of AI in creative processes, addressing both opportunities and concerns around legal risks.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app