Rachel Stets

Unilever brand leader Tati Lindenberg and MullenLowe's Rachel Stets dive into the innovative partnership between Persil and Arsenal Women’s soccer. They discuss the campaign 'Every Stain Should Be Part of the Game,' aimed at tackling the stigma around period leaks in sports. Tati shares insights on aligning brand performance with the growing sports fandom, while Rachel reveals the creative process that led to their impactful messaging. Together, they explore how to engage and educate both women and men in breaking down societal norms.