In this engaging discussion, Rachel Smith, CEO of ExchangeWire, dives into the evolving landscape of European ad tech, focusing on recent mergers and acquisitions. She highlights the importance of first-party data and diversity among acquirers in the industry. The conversation further explores the merger of the Mad Tech Money event with ATS London, emphasizing networking and collaboration. Rachel also addresses financial challenges faced by smaller firms and the need for informed investment conversations to enhance understanding and foster growth in ad tech.
