Rachel Shi
An advocate for tailored sales training programs in the B2B SaaS industry.
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Mar 20, 2024 • 52min
Why hasn’t the B2B sales playbook changed?
Experts discuss the need for B2B sales to evolve, focusing on creative training methods and personalized approaches. They highlight the importance of speaking the buyer's language and ditching traditional discovery calls for more engaging tactics. The podcast also explores the impact of empathy, observation, and communication dynamics in sales strategies.
