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Rachel Saltsgaver
Seismic
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Dec 5, 2023 • 1h 3min
#105: Content | 100% Organic Marketing Strategies, How Three Marketers Use Content To Drive Revenue
Join Dave as he talks with Lashay Lewis, Ben Battaglia, and Rachel Saltsgaver about using content marketing to drive revenue in B2B SaaS. They discuss content as sales enablement, pushing people through the sales funnel, the relationship between paid ads and content marketing, gating content, and how Seismic uses SEO to drive prospects to their site.
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highlights
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