Rachel Reed

Rachel Reed, a recruitment and sales automation expert, shares her insights on leveraging marketing automation in the staffing industry. She dispels the myth that automation is just about sending more emails, emphasizing the need for quality, intent-based communication. Discover how leading firms personalize client journeys and effectively segment their audience for better engagement. Rachel also reveals common pitfalls in automation strategies and practical examples of how to utilize tech tools for sales empowerment, enhancing both efficiency and outcomes.