Rachel Provan

Rachel Provan, a seasoned leadership coach with 15 years of experience in customer success, shares her insights on using psychology to enhance leadership. She discusses the critical role of business-oriented empathy in managing client needs and the importance of reducing friction for better engagement. Rachel also delves into the mere exposure effect, explaining how familiarity influences customer preferences subtly. Her three-step strategy for successful onboarding highlights the power of motivation and validation in building effective teams.