Rachel Parker

Rachel Parker, Global Head of Customer Marketing at FDJ United, and Pini Yakuel, CEO of Optimove, dive into the concept of positionless marketing. Rachel shares insights from transforming her organization’s assembly-line model to a more flexible approach, enhancing team morale and customer engagement. They discuss how AI speeds up processes and the importance of evolving team roles to expand capabilities. The duo emphasizes the need for internal communication and visionary leadership in navigating this bold shift, aiming to free marketers and optimize performance.