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Rachel Orston
Chief Customer Officer at Instructure, an educational technology company based in Salt Lake City, Utah. Her expertise lies in navigating the complexities of public and private companies.
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Nov 20, 2024
• 32min
Meet the Woman Who Coined the CSQL ft. Rachel Orston (Instructure)
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Rachel Orston, Chief Customer Officer at Instructure, shares her insights on the intersection of customer success and revenue goals. She discusses the challenges of implementing a variable compensation model and emphasizes the importance of cultivating collaboration across teams. Rachel also highlights the significance of engaging educational institutions effectively, sharing strategies for enhancing user adoption of their platform. Listeners will appreciate her perspective on fostering genuine connections with customers beyond immediate crises.
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