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Rachel Orston

Chief Customer Officer at Instructure, an educational technology company based in Salt Lake City, Utah. Her expertise lies in navigating the complexities of public and private companies.

Best podcasts with Rachel Orston

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Nov 20, 2024 • 32min

Meet the Woman Who Coined the CSQL ft. Rachel Orston (Instructure)

Rachel Orston, Chief Customer Officer at Instructure, shares her insights on the intersection of customer success and revenue goals. She discusses the challenges of implementing a variable compensation model and emphasizes the importance of cultivating collaboration across teams. Rachel also highlights the significance of engaging educational institutions effectively, sharing strategies for enhancing user adoption of their platform. Listeners will appreciate her perspective on fostering genuine connections with customers beyond immediate crises.
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Jan 2, 2025 • 37min

EP001: Rachel Orston, CCO of Instructure; The rise of take-private transactions; PE vs. VC vs. Publicly-traded companies.

Rachel Orston, Chief Customer Officer at Instructure, delves into the contrasting worlds of private equity and venture capital. She reveals how take-private transactions are reshaping market dynamics and investor strategies. The discussion includes the significance of the Rule of 40 for balancing growth and efficiency, and the critical role of board dynamics in shaping company direction. Rachel emphasizes the need for long-term innovation amidst short-term pressures and explores the evolving venture capital landscape tailored to market demands.