Rachel Lyubovitzky, CEO of Setuply, dives deep into the world of implementation planning and project management. She emphasizes the importance of defining a clear digital strategy before projects begin, likening it to building a house. Topics include the often-overlooked 'Phase 0' of implementation, essential steps for client onboarding, and the critical role of program management. Rachel also discusses practical tips for assembling effective project teams and navigating the complexities of change management to ensure successful digital transformations.