Rachel Karten

Rachel Karten, a former Bon Appétit staffer turned independent creator, shares insights from her successful Substack newsletter 'Link in Bio,' which covers social media and the creator economy. She discusses how email newsletters have transformed into powerful business tools, with Substack's direct audience ownership model leading the way. Rachel explains her monetization strategies, including paid subscriptions and brand partnerships, as well as the importance of building personal relationships with smaller, engaged audiences for sustainable growth.